Brand wordmark vs logo how to#
Brand wordmark vs logo full#
Brand wordmark vs logo professional#

Device Mark A device mark includes any sticker, label, logo, monogram, or any geometrical. It can even be a combination of random letters with or without numerical. From there, logo files in custom sizes can be downloaded. The different categories of the trademark are: Word Mark A word mark includes one word or a combination of words, letters, or numerals. A brand kit with all logo variations in different colors from the picked palette gets automatically generated. Selecting a different color palette in the right-hand sidebar. What is your brand positioning-the one word customers think when they think of you and how can it be reflected in your font choice and one or more of your logo letters? Wordmark logo maker: type in your brand name, click on a letter and select an alternate design. See if one of the letter alternates provides meaning to the work you do. With the Mojomox logo maker that specializes on wordmarks, you can easily click through lots of different designs quickly. Designers have to spend a certain amount of hours to come up with designs that work.

Brand wordmark vs logo how to#

How to make a logo with textįor startups and small businesses it doesn’t make sense to pay for a thorough design process that explores lots of different options. When looking at the examples from left to right, these thoughts come to mind: Is it a reflection or a ripple effect? Does it look like a little toy? Does it come together in the center, is it a pipe, cooling, warming, consisting of shapes, or is it the number 13?ĭuring the design process, a designer plays around with all of these ideas to give meaning to the mark-whether it’s a logo symbol or the letter that gets transformed. In the example above, look at the different letter B designs and note what they could mean. When designing a wordmark with a special letter that stands out, you’ll have to think about the meaning of the design. Designers weigh these functionalities against looks and decide what logo lockups are best. Good design is about function (is it readable? does it work in small? etc.). There are no absolute must-dos or don’ts. Most often, a logo has multiple lockups for different use cases, but the horizontal logo lockup is a must-have nowadays because a logo should look good in small on a website. The symbol can also be below the wordmark but that’s a pretty rare case. A vertical lockup means the symbol is on top of the wordmark. A logo is often set in a horizontal way with the symbol on the left side of the wordmark, but it can also be on its right side. The way a logo is set or stacked is called a logo lockup.

Brand wordmark vs logo professional#

Wordmark is the professional name colloquially, people also say “text logos.” Wordmarks are preferred in many industries such as design, fashion, beauty, and tech because they’re more modern and minimalistic in style and tend to look a bit cooler. A wordmark is the text part of a logo, which is considered the logo when there’s no symbol.Ī traditional logo often consists of two parts, a logo symbol (the little pictorial icon) and a wordmark (brand name set in a font). “Logo” is the catch-all term describing all sorts of visual marks. People often ask what the difference is between a logo and a wordmark.

Brand wordmark vs logo full#

What’s the definition of “logo”? A logo is a design element that helps identify an organization, company, or product. Whereas in wordmarks you see the full name, in lettermarks or monogram logos the designers use initial forms of a company name. Some examples of lettermark logos include: IBM, CNN, P&G, HBO, and LG logo.What’s best, wordmark or logo with symbol? Lettermarks are also text-only but they are shorter. Lettermark logos are made up of the initials of the brand name or business, while wordmarks contain the full name.

Also known as a pictorial mark, there’s absolutely no text to be seen. Of the four logo types, this is the most basic: you’re conveying your brand’s message and personality with a solitary graphic, usually an abstract symbol of some sort. Wordmark logos are often confused with lettermark logos. Here’s a brief rundown of the four main categories of logos. It has the benefit of containing the brand name of the company as opposed to a textless brandmark, such as, for example, the Apple logo. The wordmark is one of several different types of logo, and is among the most common. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. In the United States, the legal term 'word mark' refers not to the graphical representation but to only the text. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. The representation of the word becomes a visual symbol of the organization or product. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.